Lavylites products are advertised and sold by the use of a Multi-Level-Marketing structure. This is also well known as word of mouth.
Due to the innovative and evolutionary nature of the Lavylites products the Lavylites company decided to choose an internationally proven way to market its products. The principle is quite simple:
Conventional marketing costs are reduced to zero. Therefore the company offers its consumers to build a business and earn money by recommending the products to their friends, family and prospective business partners.
Wikipedia describes it as: „Independent non-salaried participants, referred to as distributors (variously called „associates“, „independent business owners“, „independent agents“, etc.), are authorized to distribute the company’s products or services. They are awarded their own immediate retail profit from customers plus commission from the company, not downlines, through a multi-level marketing compensation plan, which is based upon the volume of products sold through their own sales efforts as well as that of their downline organization.
Independent distributors develop their organizations by either building an active consumer network, who buy direct from the company, or by recruiting a downline of independent distributors who also build a consumer network base, thereby expanding the overall organization.“